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Effective marketing requires the ability to recognize needs as a team
"The most effective content is created when the teams that prepare it combine many competencies and are able to use synergy. I am proud that this is how we work at Whites. A skilfully planned and carried out content marketing campaign can significantly increase brand recognition and multiply sales results, regardless of whether it is in e-commerce, B2B services or traditional retail. "
- Natalia Jędrzejczyk, Content Marketing Business Owner
At Whites, content marketing, SEO, social media, performance experts, the creative department and authors work together to create a communication vision, set goals and identify how to achieve them, from the strategy stage onwards.
Regardless of whether it is branded content, social media, video or content 2 commerce, at Whites we work combine the best elements of multiple disciplines including data science. More and more of our projects are based on tools and methods that take advantage of technology, machine learning and big data algorithms. This greatly speeds up the work, and also reassures specialists and clients that we are acting precisely. No guesswork here.
268% increase in traffic on Divante sales sites
Find out how we doubled traffic from the USA, Great Britain and Germany in 15 months.
Together with Divante, an e-commerce technology provider, within 15 months we increased traffic on sales sites by 268% and doubled traffic from the USA, Great Britain and Germany. How did our cooperation go?
Increase in organic traffic in the following markets: USA, Great Britain, DACH. These are key markets for the client, which is why we focus on visibility in these countries.
Increase in traffic on sales pages. Optimizing sales pages (services and products) has a direct impact on generating leads, and thus increasing sales, so this is an important aspect of cooperation.
Support in website migration. This was a special project because it involved a change of domain and Divante branding. Our task was to ensure that the website was moved without loss of visibility on the web and we achieved that.
What our partners say about us
Digital marketing that boosts brand value and achieves business goals
The digital marketing strategy in the "Work on it" project is based on building awareness of the brand and products of Grupa Topex by reaching the segment of recipients interested in repairs or in need of tools. The way to do this is SEO and content marketing, which is shown to recipients when they are most interested in the topic - i.e. when they are looking for solutions, advice or a specific product.
The purpose of marketing activities is to sell. Therefore, such a strategy assumes actions at all stages of the purchase funnel. It starts with building awareness, then interest in the topic, referring recipients to the product catalogue, to remarketing products in paid campaigns and closing sales.
EFFECTS
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50,000 sessions per month on the grupatopex.com platform.
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Increase: from 100 to 4,000 phrases in TOP10 Google search engine.
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Increase: from 50 to 1000 phrases in TOP3 Google search engine.
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SEM campaign ROAS 789%.
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Open Rate of newsletters at 40%.
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Click Rate (CTR) of newsletters up to 8%.