What we do
Data-driven SEO
We analyse the data, we focus on machine learning, we increase your visibility.
GET IN TOUCHAdvanced SEO Audit
We improve your website, you reap the rewards.
We can show you exactly where you are on your journey and help you get to where you want to be - high in the rankings and reaching your desired audience. Our team will carry out an in-depth technical and content audit of your website - an essential part of your tailored SEO strategy.
SEO Industry Analysis
Invest in SEO based on the best industry practices.
Know your competitors, know market practices and get specific recommendations on how to improve, all informed by big data and data science.
GET IN TOUCHData-Driven SEO Strategy
Use data to grow your visibility
Make the right moves without second-guessing thanks to our comprehensive analysis. We base everything we do on very specific data all the way from strategy to implementation.
GET IN TOUCH
Technical SEO Consulting
Optimise your website and activities to achieve your marketing goals
Your website is constantly evaluated - by users, customers and Google algorithms. Make sure your website is up to scratch from a technical standpoint.
We use machine learning analysis to identify areas where you can do better. Then we use reverse engineering to find additional room for improvement in:
- UX,
- the structure of the website or e-commerce,
- content marketing,
- internal and external linking,
- descriptions,
- page loading speed.
Dedicated SEO Support
Take advantage of ongoing SEO support and business continuity
We will ensure the consistency and correct operation of your website, efficiently solving problems as they emerge. You will receive ongoing strategic support from a dedicated SEO specialist or team who oversees the overall monitoring of your website.
GET IN TOUCHMigration of Information Services and e-Commerce
Reduce risk when migrating
Don't worry about losing your hard earned traffic when changing websites. Trust our experts to help make your migration process and smooth and trouble free, as they did for other big brands like Medonet and Canal+.
SEO Content Marketing
Make your valuable content more visible.
Use the potential of content for brand positioning. Keep a balance between SEO and content marketing, and between visibility and user value. Check how our methods, specialist support or dedicated training for editorial teams will help you achieve your goals.
Link Building & Outreach
Be sure to have high-quality and safe organic traffic.
Traffic to your website can come from a variety of sources. Attract the appropriate profile of visitors by building a high quality link profile for your website or e-commerce.
International SEO
Promote your products and services in foreign markets
Build your brand visibility abroad. We can help you tailor your activities to specific local markets and defeat local competitors. Take advantage of the same tools used by the largest businesses in the world to find success.
SEO Training Sessions
Let our SEO experts help you increase your team's knowledge.
Learn and make use of proven SEO techniques. We offer specialised training and support for marketing managers. editorial staff and IT departments.
We improve your website, you reap the rewards.
We can show you exactly where you are on your journey and help you get to where you want to be - high in the rankings and reaching your desired audience. Our team will carry out an in-depth technical and content audit of your website - an essential part of your tailored SEO strategy.
Invest in SEO based on the best industry practices.
Know your competitors, know market practices and get specific recommendations on how to improve, all informed by big data and data science.
GET IN TOUCHUse data to grow your visibility
Make the right moves without second-guessing thanks to our comprehensive analysis. We base everything we do on very specific data all the way from strategy to implementation.
GET IN TOUCH
Optimise your website and activities to achieve your marketing goals
Your website is constantly evaluated - by users, customers and Google algorithms. Make sure your website is up to scratch from a technical standpoint.
We use machine learning analysis to identify areas where you can do better. Then we use reverse engineering to find additional room for improvement in:
- UX,
- the structure of the website or e-commerce,
- content marketing,
- internal and external linking,
- descriptions,
- page loading speed.
Take advantage of ongoing SEO support and business continuity
We will ensure the consistency and correct operation of your website, efficiently solving problems as they emerge. You will receive ongoing strategic support from a dedicated SEO specialist or team who oversees the overall monitoring of your website.
GET IN TOUCHReduce risk when migrating
Don't worry about losing your hard earned traffic when changing websites. Trust our experts to help make your migration process and smooth and trouble free, as they did for other big brands like Medonet and Canal+.
Make your valuable content more visible.
Use the potential of content for brand positioning. Keep a balance between SEO and content marketing, and between visibility and user value. Check how our methods, specialist support or dedicated training for editorial teams will help you achieve your goals.
Be sure to have high-quality and safe organic traffic.
Traffic to your website can come from a variety of sources. Attract the appropriate profile of visitors by building a high quality link profile for your website or e-commerce.
Promote your products and services in foreign markets
Build your brand visibility abroad. We can help you tailor your activities to specific local markets and defeat local competitors. Take advantage of the same tools used by the largest businesses in the world to find success.
Let our SEO experts help you increase your team's knowledge.
Learn and make use of proven SEO techniques. We offer specialised training and support for marketing managers. editorial staff and IT departments.
We start and finish with the data
“Effective positioning requires a strategic approach and in-depth analysis with the support of appropriate technology. If you are looking for dedicated solutions, strategic SEO driven by data, not boxed solutions, or you are facing a serious challenge such as the migration of a large website, then you have found the right partner ”.
- Konrad Łęcki, Head of SEO, Whites
We always base our actions on data. We analyse local and foreign markets as well as best market practices. We tailor our activities to specific industries and business environments. We are a partner for both large e-commerce platforms or publishers, and companies just entering the market.
We open each project with a workshop where we talk about common goals and opportunities. We always hand pick a dedicated SEO team made up of people whose knowledge and professionalism you can count on.
We will help you reach your customers!
Just some of the brands growing their SEO with us
What our partners say about us
Whites supported us in defining strategy for entering new markets at DocPlanner. it included both onsite and offsite search engine optimization. They developed effective strategies and helped executing on them. Results surpassed expectations!
Mariusz Gralewski
CEO at DocPlanner.com
Whites are very precise in action and can adapt to work with a demanding client in a very difficult market. Search is a very important channel for us, which the Whites have strengthened.
Radek Zaleski
Head of Growth, Netguru
In the case of this cooperation, the most important aspects were:
- a comprehensive approach - commitment and looking holistically at the business, and social media as a tool to achieve its goals
- partnership and trust resulting from the Whites Agency's experience in the medical industry and others, which translated into well-chosen communication, and thus, appropriate response in every situation and understanding of the market.
Justyna Gościńska-Bociong
PR and Communication Manager, Medicover Polska
Whites took care to increase the visibility of the Orange Foundation's website in the Google search engine. We highly appreciate the availability and commitment of experts during the project. We recommend Whites as a reliable, committed partner, presenting an individual approach tailored to the client's needs.
Konrad Ciesiołkiewicz
Director of Corporate Communications and CSR at Orange Polska
I have very pleasant memories of cooperation with Whites during the implementation of the Code4Life 2016 conference promotional campaign. Reliability and knowledge of the tools resulted in exceeding the expectations in terms of the effects of the planned activities. I liked the commitment to the project, flexible adaptation to the client's needs and the fully professional approach on the part of Whites.
Aleksandra Pagórska
HR Coordinator, Roche Global IT Solutions
We cooperated with Whites Agency primarily in the field of SEO for our website. I believe that the techniques used by Whites are at a very high level, which is reflected in the increase in traffic on the site. Additional advantages are also a professional approach to the client and the timely performance of tasks specified in the contract. The results achieved by Whites ensured us a stable growth of organic traffic, and the implemented strategies and activities are transparent and safe. I recommend Whites as a competent and reliable Partner.
Paweł Włuka
Still Polska, Head of Marketing Region EENA
Whites showed a great understanding of our needs specified in the brief and perfectly coped with the task of creating a long-term content marketing strategy for the entire portfolio of our brands, their websites and YouTube channels. Whites agency is a reliable partner for us, and the people working there are experts and guides in the world of search engines and broadly understood SEO Content Marketing. If I were to define Whites and agency's experts in one sentence, it would be: They've got it all. They have in-house all the necessary strategic, analytical, copywriting competencies and good client service. And at the same time working with them is a great pleasure. That is why I recommend everyone their committed team.
Robert Konik
Digital Communications & Content Marketing Manager at nc+/Canal+
The promotion of financial products on the Internet is undoubtedly not an easy task. We decided to cooperate in this area with Whites agency and we do not regret our choice. We have significantly improved our visibility in search engines, and our AdWords campaigns are finally paying off. Good communication, efficiency and clear rules of cooperation - all this means that we intend to continue cooperation with Whites on further projects.
Marcin Iwuć
Investment Products Director at ING TFI S.A. ING
We have been cooperating with Whites Agency in the field of communication in social media since December 2016. The agency helped us to create PFR profiles in social media channels from scratch and to plan communication in the first months of our presence in social media. They also supported us in the field of live coverage during press conferences and events organized by us. Whites Agency represents a high professional level in the field of communication in social media. Particularly noteworthy is the commitment of employees and the readiness to implement complex projects, tailored to the client's needs. The cooperation with Whites Agency so far has helped us achieve our goals in social media communication.
Agata Nałęcz
Polski Fundusz Rozwoju: Communication and PR Manager
We have been cooperating with Whites since 2018, building SEO results for one of the global brands of sports footwear. We are very pleased with the cooperation, so in Q1 2021 we expanded it with another well-known brand, this time from the professional sports shoe industry.
Magdalena Rojek
Digital marketing specialist, Orbico
We have strong conviction that leveraging the opportunities of digital is one guarantee of success. With their deep expertise, rich creative power, passionate attitude and strong motivation Whites Agency proved us that together we can drive change and succeed in the field of Social Media. We are pleased to welcome Whites Agency as our expert partner in Social Media Marketing, and looking forward to cooperate with its colleagues longer-term.
Boglarka Laszlo-Keszei
Digital Manager, Henkel CEE
Thanks to good SEO and UX recommendations, we have successfully implemented a new mobile version of our website.
Mateusz Piotrowski
PR Manager Virgin Mobile Polska
We started working with Whites agency in October 2017. It was the moment when we wanted to increase the number of leads in a relatively short time. The agency reacted very quickly to our needs by launching AdWords campaigns with the use of remarketing. The number of leads very quickly reached the desired level for us with an optimal budget. Currently, we are still cooperating with Whites agency as part of the Adwords campaign and, recently, also as part of SEO activities.
Whites agency has proved to be a reliable and trustworthy partner. Employees are always available and offer professional help in various areas of digital-related issues.
The quality of services provided by the agency is always at the highest level, which is why we recommend the company as a solid and reliable business partner.
Barbara Dzida
Marketing Manager, Bibby Financial Services Sp. z o.o.
At every stage of cooperation - from the moment of preparing the strategy and the selection of media and communication channels to the implementation of activities and their optimization - the Whites Agency presents exceptional professionalism and attention to our needs. A flexible approach allows you to adapt to the current and often rapidly changing market situation. The transparency of reporting and accurate recommendations allow you to efficiently make decisions based on the available data.
All these factors quickly translated into gaining our trust and achieving the goals of the campaign. Whites Agency is our expert in Performance Marketing (including Google Ads, Facebook Ads, YouTube, mailing and others) and SEO. We can confidently recommend them as a responsible partner focused on the reliable implementation of business goals.
Dorota Wysocka
Roche Polska Sp. z o.o., Multichannel Marketing Manager
After several months of cooperation, we see significant increases in key positions and the expected increase in organic traffic. We believe that the continued efforts of Whites agency will translate into sensational results of our SEO
Michał Skarżyński
eCommerce Manager w ETAM Poland
We have been working partnership with Whites Agency within two years. Whites team pursues tasks realization timely and commitment to quality. Achieved results exceed the levels established in estimations. By consulting Whites Agency is guided by the principles of "WHITE HAT SEO", all actions are specifically explained, justified by reference to the relevant guidelines of Google and in accordance with the standards.
Beata Zawistowska
Internet Product Director, Edipresse Poland
The biggest challenge that the Whites Agency realized in designing activation for culture recipients was to enable them to express freely their interpretation, without imposing their vision, context or point of view, which allowed to eliminate the entry barrier and make it attractive.
Jakub Pawlak
Marketing Department Manager, Łazienki Królewskie Museum
Jakub Drozd
CEO Sporticos
We value Whites agency not only for professionalism, but also for intuition in recognizing our needs, great commitment and a friendly atmosphere. The result of our cooperation is a continuous increase in visibility.
Joanna Barczykowska-Tchorzewska
Editor-in-chief of Medme.pl, vice president of Pharma Partner
In my opinion, an important element of success is also the professional cooperation with Whites - in a market with so many agencies, finding a business partner on whose recommendations and actions you can rely is a great value.
Piotr Wasik
Head of Marketing Consumer, Galderma
Working with Whites is the best proof that choosing between an agency and an in-house SEO team doesn't have to be a painful compromise. Being in constant contact, we are able to address both simple "quick wins" tasks as well as multi-stage projects. A huge advantage for us is the responsiveness and proactivity of specialists with whom we cooperate, and thanks to trainings and workshops, we develop additional competencies in the Divante content team.
Justyna Dzikowska
Head of Content, Divante
We had many great upskilling sessions by Whites, covering relevant and trending topics in Social Media Marketing. The upskillings are always well organized and full of interesting content with real-life examples. Those sessions by Whites bring additional value and help to further develop digital marketing knowledge in our community.
Kristina Golovkina
Senior Digital Specialist CEE, Henkel
Increase in organic traffic by 3,616% on medme.pl
We have been supporting Medme.pl since 2016. In our activities, we are primarily guided by a precise strategy. Thanks to the crucial SEO knowledge we have been able to share with the client, we achieved an increase in organic traffic by 3616% in 3 years.
What actions have we taken?
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We conducted a technical and semantic audit.
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We provided SEO editorial training.
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We have implemented technical improvements.
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We optimised the content on the portal.
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We have created a comprehensive plan for new publications.
During three years of cooperation, we have achieved an increase in organic traffic from 127 thousand sessions to almost 5 million sessions per month.
READ CASE STUDYIncrease in organic traffic from 125% to 726% YoY.
In May 2020, we achieved a 125% increase in the organic traffic of the Cetaphil.pl website. A year later, in May 2021, the results further exceeded expectations: an increase from 20,000 to 150,000 sessions per month. Additionally, we took over communication in social media.
On the Cetaphil.pl website belonging to the Galderma Group, we do SEO based on advisory and expert content.
- Content tailored to the target group and Cetaphil products.
- We take care of the correct linking profile to the website.
- We publish content on external portals.
- We conduct constant monitoring and SEO optimization activities.
What's more, from December 2020 we have been promoting the Cetaphil brand on social media.
The results of our cooperation are visible both in the jump in organic traffic up to 726%, but also in effective SoMe creations.
After all, SEO and consistent digital brand communication go hand in hand.
READ CASE STUDYOrganic traffic for Netguru tripled in foreign markets in one year
We had the opportunity to work with Netguru - one of the most famous software houses in Poland specializing in consulting and implementing IT projects.
The main goal was to accelerate the growth of organic traffic revenues, focusing on the British and American markets. To achieve this, we focused on improving traffic from high-intentioned keywords that had low monthly searches and high sales potential.
Contributing to the success of the project was a proprietary analytical tool based on reverse engineering technology that adjusts content to increase the likelihood of high SERPs.
Results:
- 1058% increase in traffic on sales pages during the year.
- Increase in the number of organic B2B leads.
- Increase in organic traffic on the entire site by 125% in the UK and by 295% in the rest of the world.
- Fivefold revenue potential from organic traffic.
Increase your conversion rate by 70% per month?
Together with Sporticos.com, a website that presents football statistics, we increased website's visibility in search results, traffic and organic revenues on the British market within one month.
We conducted a market and industry analysis based on big data and machine learning algorithms. Thanks to this, we were able to present precise recommendations for website optimization and keywords.
We focused mainly on the British market. It is a key market, but also competitive for the client. Thanks to the rapid changes, Sporticos.com achieved a 70% increase in conversion rate and 51% increase in conversions. Page optimization had a direct impact on these results.