There are some places and objects that will be remembered for many years... In social media communication for Wienerberger, we took the opportunity to refer to the 20th anniversary of the Harry Potter series and showed off one of our client's magical renovations. The roof of the palace in Moszna, renovated with Koramic roof tiles, resembles the most famous school of witchcraft and wizardry. Our post reached over 65,000 unique users on Facebook.
Wienerberger, whose Koramic ceramic tiles are often used in the renovation of historical buildings, is a world leader in the production of ceramic materials. In Poland, Koramic tiles adorn many famous objects which are extremely important for Polish history and architecture. In addition to the Czocha Castle, the Książ Castle and the Teutonic Castle in Malbork, Koramic tiles can also be found on the fairy-tale palace in Moszna. It is one of the most famous monuments in the Opole region, with a unique architectural style.
Our post with "Polish Hogwarts" reached over 65,000 recipients (nearly 8,000 organic reach), engaging more than 7,500 users (+1,200 reactions to the post, over 80 comments and reports from visits and nearly 100 shares), which after conversion gives us a 12% engagement rate!
And you? Do you see the similarity?
The social media department of Whites agency is responsible for social media marketing of the Wienerberger brand.