Whites agency was selected in the inquiry for the management of social media channels of the Medicover brand.
This is the fourth year of cooperation between the agency and one of the largest providers of healthcare and wellbeing services in Poland.
As part of the cooperation, Whites is responsible for the brand's communication strategy in social media. The agency also handles the Medicover Poland channels on Facebook, Instagram and Twitter - including user moderation and activation and is responsible for the creative area.
Additionally, Whites is responsible for managing targeted paid campaigns on Facebook and Instagram.
"The choice of the agency was determined primarily by the approach to creating a new, fresh creative line. In our opinion, the agency well matched the creations to the character of the brand and showed a substantive approach to the demanding medical subject. The flood of information, fake news or information noise make the medical industry even more responsible to provide patients with proven medical knowledge. Comprehensible and at the same time substantive content in social media channels is more and more often the basis of communication with the patient. Therefore, at Medicover, we invite our experts - mainly medical staff - to create materials for patients - emphasizes Justyna Gościńska-Bociong, Director of the Communication and Corporate Brand Department at Medicover - to communicate even better with our patients. "
“We are doubly happy to continue cooperation with Medicover. Firstly, it is the appreciation of the strategy we have prepared for the next two years. Secondly, it is a confirmation of the quality and level of three-year cooperation, which has been bringing tangible results. In Q4 2021, with Medicover in Poland, we achieved over 22% increase in organic reach on Facebook compared to the same period a year earlier, an increase in the number of shares published on Facebook by nearly 1/3 and an increase by almost 110% in the reach of publications on Instagram! Together with the client, we set ourselves new, ambitious challenges, as befits a leading company in the healthcare industry" - says Ania Smajda-Mościcka, Head of Communications at Whites.