Online Analytics

The key to success in the e-commerce sector is continuous optimisation and adaptation to changing online trends and communication channels. Those who win are those who respond quickest to these changes and create unique solutions that offer their users what they need. Therefore, it’s vital to have a finger on the pulse and dedicate valuable time to data analysis.

What we offer:

  • Website optimisation analysis
  • Keyword analysis
  • Competitor analysis
  • Inbound link analysis
  • Service migration
  • Advanced Google Analytics configuration
  • Conversion optimisation
  • Quality of traffic analysis
  • Website usage analysis

Conversion optimisation

  • Three out of five companies surveyed by eConsultancy said they implement A/B test.

  • Recent research suggests that changing the colour of a button from green to red can increase its conversion rate by 21%.

  • Adding a pointer to a call-to-action (CTA) button can increase a conversion rate by up to 20%.

  • Out of 92 zlotys spent on acquiring visitors, only 1 zloty is invested in converting them into customers.