Content Marketing is key to Google ranking

Matt Cutts, Google

What is Content Marketing


Content Marketing – The facts

Infographics

Infographics are a perfect opportunity to present difficult ideas in a simple article. They allow you to easily show a process or report. Additionally, recent research shows that 80% of people prefer reading content presented with colourful graphics.

Videos

Human voice, in video materials, expresses emotions and movement that catches people’s attention. 46% of people say videos showing products or services encourage them to find out more information.

‘How-to’ Articles

‘How-to’ articles are a perfect way of content marketing for those who want to encourage and engage in interaction with a brand. 71% of people prefer learning more about a company via articles rather than advertisements. Moreover, 62% of customers have a better perception of a company’s image after reading about it.

Reports and research

Key reports make up 58% of the overall service for a business client. Substantially developed case studies and analyses can convince almost anyone about an offered service.

Benefits

  • Safe and effective way of positioning.

  • 1 zloty spent on Content Marketing generates three times more potential customers than any other form of online advertising

  • Viral content distribution

  • Increased brand awareness – Establishing expert reputation

How does it work?

Content Marketing simply means publishing trust-worthy and quality information on topics relevant to products or services promoted by a business. Such content is placed wherever it’s expected to receive the highest response from its target audience. Thanks to this placement, potential audiences get the chance to obtain unique knowledge, unavailable elsewhere. The content shared by a brand positions it as an expert, demonstrating competency and abilities in a particular field. It’s also directly linked to the concept of Inbound Marketing, which is based on a ‘pull’ strategy aimed at potential customers and achieved through best practices. More than ever before, users will become engaged and come to the brand themselves rather than being enticed by aggressive and persistent advertising messages.